Duchess of Sussex launches lifestyle brand, attracting 200,000 followers within hours.
Meghan Markle, the Duchess of Sussex, has officially returned to social media with the launch of her highly anticipated lifestyle brand, American Riviera Orchard. This marks Meghan’s first Instagram post since 2020, and her reemergence has already captured widespread attention, gaining over 200,000 followers within hours of the announcement.
The Launch of American Riviera Orchard
The announcement was made through nine Instagram posts showcasing the brand’s luxurious gilded logo and crest. Fans and royal watchers were quick to speculate that the elegant design features the Duchess’s own calligraphy, a nod to her personal touch and artistic flair.
The Instagram debut was accompanied by a story that offered a glimpse of Meghan in her Montecito estate. Styled in a black ballgown, Meghan is seen arranging flowers in her kitchen and posing in a sunlit alcove, set to Nancy Wilson’s I Wish You Love. The visual storytelling, reminiscent of the cinematic aesthetic of Succession, exuded sophistication and charm.
The brand has also launched a website, currently displaying only its logo and a sign-up box for an exclusive waitlist, adding an air of mystery and exclusivity to the venture.
What Is American Riviera Orchard?
Trademark filings reveal that American Riviera Orchard will offer an extensive array of products, including:
- Gourmet Food Items: Jellies, jams, nut butters, and spreads.
- Homeware: Tableware, linens, and unique place card holders.
- Pet Accessories: Leashes, collars, feeding mats, and even birdseed.
- Wellness and Lifestyle: Yoga gear, textiles, stationery, and string bags.
The brand seems to channel Meghan’s signature aesthetic, transitioning from the minimalist black-and-white palette of her previous lifestyle blog, The Tig, to an opulent gold-and-cream design evocative of wedding invitations.
A New Era of Lifestyle Empire
The Duchess’s foray into the lifestyle space has long been anticipated. Since stepping down as senior royals in 2020, Meghan and Harry have pursued numerous high-profile ventures, including a $100 million Netflix deal, Harry’s bestselling memoir Spare, and charitable work through the Archewell Foundation.
However, American Riviera Orchard is Meghan’s first venture into selling physical products, signaling her ambition to build a lifestyle empire akin to those of Martha Stewart or Gwyneth Paltrow.
This launch is also a return to Meghan’s roots. Her now-defunct blog, The Tig, was known for its intimate insights into her life, from recipes to beauty tips. With American Riviera Orchard, Meghan appears to be revisiting her passion for connecting with audiences through curated lifestyle offerings, albeit on a more elevated and glamorous scale.
A Vision for Modern Luxury
With its mix of elegance and practicality, American Riviera Orchard is poised to become a leading name in the lifestyle market. Meghan’s unique perspective, blending royal sophistication with relatable authenticity, is likely to resonate with a global audience eager to embrace her vision of modern luxury.
As the world awaits further details, one thing is certain: Meghan Markle’s return to social media is not just a comeback—it’s the beginning of a new chapter in her entrepreneurial journey.
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